Sybille de Margerie designed this flagship store on Haussmann Boulevard in Paris. She conveys the mood from a large warehouse to a homely, warm concept design store that is carried by greenery and wooden elements. Oscar Ono’s craftsmanship fits perfectly here. Sybille went with the naturel finish of our BASICS collection. This is known to be a democratically priced and easily maintainable choice for such a large surface. The soft, neutral tone of the wooden floor further invites you to fully take in the subtle, yet refreshing contrast of golden tones. It also enhances the bright colors used in Printemps’ collection. The architect uses a compelling variation of sleek, modern design with hints of retro-chic elements for decoration. On the walls, she opted for royal blue with black markings that inspire a sense of security and trust. An ideal architecture to encourage customers to make a(nother) purchase.